Engram: Memory Made Matter

Memory Made Matter

ENGRAM

Inspired by the notion of the engram, the physical mark a memory leaves within us, this fragrance is an intimate imprint on the skin. Created by Joana Nobre in New York, Engram explores how emotion becomes form: how we can wear what we live.

Opening like a promising morning, soft golden air, still cool, yet alive with light.

The radiance of bergamot and orange rises gently, lifted by the subtle brightness of saffron, a spark of consciousness, the start of a recollection. At its heart, leather and muguet evoke the familiar comfort of a favourite garment worn close to the skin. Finally, oud, labdanum, and patchouli anchor the composition with the quiet depth of the city itself, its grounded rhythm, its invisible permanence beneath all motion.

Warm. Elegant. Soft as cashmere, Engram extends beyond perfume into touch, a haptic echo of comfort and persistence, a material as enduring as the memory it evokes. More than a fragrance, Engram is a device of evocation: a living archive that awakens with each breath, a rhythm caught between motion and emotion, a chosen joy.

STORY BEHIND THE COLLABORATION

"Engram is not just a fragrance, it is a memory trace. Partnering with Joana Nobre felt natural, because her way of working with scent speaks the same language as ours: emotion first, technique in service of feeling. This collaboration honours craftsmanship and the invisible architecture of memory, as Joana translates emotion into formula and captures something deeply intimate and timeless.

Engram is the kind of fragrance that does not ask for attention, but earns it. This partnership is rooted in a shared belief that perfume is not decoration, but emotion, culture and memory made visible through scent. Working with Joana Nobre reminds us that true luxury is not excess, but intention, and Engram is composed with precision, restraint and soul."

ENGRAM EAU DE PARFUM

The first perfume that understands that to smell is not just to perceive a scent, it's to relive a life. The perfume you'll never forget. Are you ready to create unforgettable memories?

ENGRAM SCENTED CANDLE

Opens like a quiet New York morning. Soft as cashmere, Engram is not only worn, it’s felt, a living archive that awakens with every breath.

YELLOW CASE

A sleek and elegant yellow case designed to perfectly encase and protect your solid perfume, offering both style and convenience on the go.

OLFACTORY NOTES

Top Notes: Bergamot, Orange, Saffron
Heart Notes: Leather, Muguet
Base Notes: Oud, Labdanum, Patchouli

MEET JOANA

Joana Nobre is a pharmacist with a master's degree in Pharmaceutical Sciences from the Faculty of Pharmacy of the University of Lisbon, a postgraduate degree in Dermopharmacy and Cosmetics from IUCS-Norte, and in Branding and Image Management from IPAM-Lisbon. She is also a specialist in Digital Marketing Management from the Católica Lisbon School of Business & Economics, and in Luxury Management from the same university.

She has worked in the pharmaceutical industry since 2005, in technical management and communication roles both nationally and internationally. She teaches at several higher education institutions and is the coordinator and lecturer of the postgraduate course in Cosmetological Sciences at Nova Medical School.

Since 2021, she has been CEO of Crème de la Crème, the first Portuguese consulting company in the field of cosmetics, creating, developing, and communicating Cosmetic Science projects.

Since 2024, she has been a guest writer for Vogue Portugal magazine, for which she writes about beauty, actively contributing to health literacy. She is also the author of the book Breve História da Cosmética (A Brief History of Cosmetics) and two TED Talks: the first, in 2021, on Sustainability in Cosmetics at TEDx Porto, and the second, in 2025, on the Philosophy of Smell at TEDx Marvila.

In 2025, she completed the Aesthetics and Art Theory course at the Faculty of Social and Human Sciences of the New University of Lisbon and has since focused her research on smell and olfactory art.

My Words

BY JOANA NOBRE

"My days begin early with a walk alongside my dog, watching the city wake. In those first quiet moments, the soft light, the silence, I find clarity. I enjoy an unhurried breakfast and the mental space before the world demands attention. I have a passion for pens and fine stationery (Smythson, especially), which turn writing into a ritual. I write and read constantly; The New Yorker is my favorite companion."

"I photograph with my Fuji and Leica, mostly in black and white. Without color, structure, light, and texture take precedence; it’s a meditative exercise in seeing essentials. I love tea and its rituals, selecting, infusing, pausing, especially Lapsang Souchong (TWG) and Chai (Kusmi). Art is central to me: I admire painting (John Singer Sargent in particular), but sculpture moves me most for its presence and form. I travel to deepen familiarity, not chase novelty. New York is my favorite city, one I revisit often to walk, eat well, and rediscover its layers."

"My music tastes are eclectic, though I feel most at home in Jazz and Nu Jazz, from Chet Baker and Bill Evans to Jordan Rakei and Alfa Mist. I’m drawn to the sophistication of improvisation, the ever-changing dialogue between instruments. I dress with the same philosophy: simple, but of the highest quality, cashmere sweaters, loafers, distinctive watches and jewelry that carry history. I am detail-oriented and value the quality of objects, experiences, and time."