ENGRAM
Des souvenirs qui comptent
Engram : Un parfum que vous n'oublierez jamais.
Inspiré par le concept d'engramme, cette trace physique que laisse la mémoire, ce parfum devient une empreinte intime sur la peau. Créé par Joana Nobre à New York, Engram explore la manière dont l'émotion prend forme et se porte, s'ouvrant sur la fraîcheur lumineuse de la bergamote et de l'orange, délicatement rehaussée par le safran.
THE COLLECTION
Le premier parfum qui comprend que sentir, ce n'est pas seulement percevoir une odeur, c'est revivre une vie.
Doux et décadent, comme un secret savouré lentement.
ÉDITION JAUNE - PARFUM SOLIDE RECHARGEABLE
Délicat, crémeux, avec une légère brise marine.
PASTEL DE NATA BAUME À LÈVRES - ÉDITION JAUNE (RECHARGEABLE)
Délicat, crémeux, avec une légère brise marine.
INSPIRATION
Inspired by the idea of the engram, the physical trace memory leaves behind, this fragrance becomes an intimate imprint on the skin. Created by Joana Nobre in New York, Engram explores how emotion takes form and becomes wearable, opening with the luminous freshness of bergamot and orange, gently sparked by saffron.
At its heart, leather and muguet evoke the comfort of a favorite garment worn close, before settling into a grounded base of oud, labdanum, and patchouli. Warm, elegant, and soft as cashmere, Engram moves beyond perfume into sensory memory, awakening emotion with every breath.
Engram, Layered
THE ART BEHIND ENGRAM
Joana Nobre is a pharmacist and specialist in cosmetics, marketing, and luxury goods, with extensive experience in the pharmaceutical industry, higher education, and consulting in cosmetic science.
Since 2021, she has been CEO of Crème de la Crème, collaborates with Vogue Portugal, has published a book entitled “Breve História da Cosmética”, and has presented TED Talks on sustainability and the philosophy of scent.
New York City. Café Sabarsky at the Neue Galerie, a space where culture is engineered and every detail carries intent. Upholstered in Otto Wagner’s 1912 textile, the room is built on rhythm, geometry, and modernist restraint. This is where Engram was born.
Yellow surfaced again and again: in the upholstery, in a deconstructed Kaiserschmarrn, in a cashmere sweater worn close to the body. Never neutral, yellow is joyful without naivety, bold without noise, elegant without excess. It leaves an imprint.
Artist Bráulio Amado translated this atmosphere into a contemporary visual language, absorbing repetition, structure, and restraint. History becomes system, not reference. Memory reorganized. Emotion given form.
Like day into night
Like dark into light
Like meeting an old friend
But feels like the very first time
Confident, vulnerable
All that we are, all that we make it.
Written by Justin Strauss
IN OUR WORDS
« Engram n’est pas qu’un parfum, c’est une trace de mémoire. Collaborer avec Joana Nobre était tout naturel, car sa façon de travailler le parfum est en parfaite harmonie avec la nôtre : l’émotion avant tout, la technique au service du ressenti. »
Dennis de Vries - Directeur créatif
“Engram represents everything we believe fragrance should be: intimate, intentional and emotionally powerful. Working with Joana Nobre allowed us to translate memory into scent with extraordinary depth and precision.”
Patrick van den Berg - Co-Founder NEXT MEMORY
“NEXT MEMORY cultivates beauty with remarkable sensitivity and intention. I truly couldn't imagine a more fitting home for Engram. The place where a fragrance is introduced to the world profoundly shapes its perception, and I believe this partnership will be fundamental to how Engram is understood and lived.”
Joana Nobre
« Engram est le genre de parfum qui ne cherche pas à attirer l’attention, mais qui la mérite. Collaborer avec Joana Nobre, c’est la rencontre de deux univers qui partagent la conviction que le parfum est une forme de narration. »
Dennies de Vries - Directeur créatif
“This partnership reflects our belief that true luxury lies in meaning, not excess. Engram is composed with restraint, emotion and purpose, values that sit at the heart of NEXT MEMORY and Joana Nobre’s creative vision.”
Patrick van den Berg - Co-Founder NEXT MEMORY
“I think of Engram as more than a fragrance. Almost as a device of evocation, a living archive that awakens with each breath. It exists in that space between motion and emotion, where scent becomes memory.”
Joana Nobre
« Cette collaboration témoigne du respect porté au savoir-faire artisanal et à l’architecture invisible de la mémoire. Joana Nobre traduit l’émotion en formule, et avec Engram, elle capture quelque chose de profondément intime et d’intemporel. »
Dennies de Vries - Directeur créatif
SWIFT DELIVERY
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Sample with Every Order
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