ENGRAMA
La memoria se hizo materia
Engrama: Una fragancia que nunca olvidarás.
Inspirada en la idea del engrama, la huella física que deja la memoria, esta fragancia se convierte en una huella íntima en la piel. Creada por Joana Nobre en Nueva York, Engram explora cómo la emoción cobra forma y se vuelve llevable, abriendo con la luminosa frescura de la bergamota y la naranja, suavemente avivada por el azafrán.
THE COLLECTION
El primer perfume que entiende que oler no es sólo percibir un aroma, es revivir una vida.
Suave y decadente, como un secreto saboreado lentamente.
EDICIÓN AMARILLA - PERFUME SÓLIDO RECARGABLE
Delicado, cremoso, con un toque de brisa costera.
PASTEL DE NATA BÁLSAMO LABIAL - EDICIÓN AMARILLA (RECARGABLE)
Delicado, cremoso, con un toque de brisa costera.
INSPIRATION
Inspired by the idea of the engram, the physical trace memory leaves behind, this fragrance becomes an intimate imprint on the skin. Created by Joana Nobre in New York, Engram explores how emotion takes form and becomes wearable, opening with the luminous freshness of bergamot and orange, gently sparked by saffron.
At its heart, leather and muguet evoke the comfort of a favorite garment worn close, before settling into a grounded base of oud, labdanum, and patchouli. Warm, elegant, and soft as cashmere, Engram moves beyond perfume into sensory memory, awakening emotion with every breath.
Engram, Layered
THE ART BEHIND ENGRAM
Joana Nobre is a pharmacist and specialist in cosmetics, marketing, and luxury goods, with extensive experience in the pharmaceutical industry, higher education, and consulting in cosmetic science.
Since 2021, she has been CEO of Crème de la Crème, collaborates with Vogue Portugal, has published a book entitled “Breve História da Cosmética”, and has presented TED Talks on sustainability and the philosophy of scent.
New York City. Café Sabarsky at the Neue Galerie, a space where culture is engineered and every detail carries intent. Upholstered in Otto Wagner’s 1912 textile, the room is built on rhythm, geometry, and modernist restraint. This is where Engram was born.
Yellow surfaced again and again: in the upholstery, in a deconstructed Kaiserschmarrn, in a cashmere sweater worn close to the body. Never neutral, yellow is joyful without naivety, bold without noise, elegant without excess. It leaves an imprint.
Artist Bráulio Amado translated this atmosphere into a contemporary visual language, absorbing repetition, structure, and restraint. History becomes system, not reference. Memory reorganized. Emotion given form.
Like day into night
Like dark into light
Like meeting an old friend
But feels like the very first time
Confident, vulnerable
All that we are, all that we make it.
Written by Justin Strauss
IN OUR WORDS
Engram no es solo una fragancia, es un rastro de memoria. Colaborar con Joana Nobre fue natural, porque su forma de trabajar con los aromas habla el mismo idioma que la nuestra: la emoción ante todo, la técnica al servicio del sentimiento.
Dennis de Vries - Director creativo
“Engram represents everything we believe fragrance should be: intimate, intentional and emotionally powerful. Working with Joana Nobre allowed us to translate memory into scent with extraordinary depth and precision.”
Patrick van den Berg - Co-Founder NEXT MEMORY
“NEXT MEMORY cultivates beauty with remarkable sensitivity and intention. I truly couldn't imagine a more fitting home for Engram. The place where a fragrance is introduced to the world profoundly shapes its perception, and I believe this partnership will be fundamental to how Engram is understood and lived.”
Joana Nobre
Engram es el tipo de fragancia que no busca llamar la atención, sino que se la gana. Colaborar con Joana Nobre es un encuentro entre dos mundos que creen en el aroma como forma de contar historias.
Dennies de Vries - Director creativo
“This partnership reflects our belief that true luxury lies in meaning, not excess. Engram is composed with restraint, emotion and purpose, values that sit at the heart of NEXT MEMORY and Joana Nobre’s creative vision.”
Patrick van den Berg - Co-Founder NEXT MEMORY
“I think of Engram as more than a fragrance. Almost as a device of evocation, a living archive that awakens with each breath. It exists in that space between motion and emotion, where scent becomes memory.”
Joana Nobre
Esta colaboración se centra en el respeto por la artesanía y la arquitectura invisible de la memoria. Joana Nobre traduce la emoción en fórmula, y con Engram captura algo profundamente íntimo y atemporal.
Dennies de Vries - Director creativo
SWIFT DELIVERY
Scenting the World in Record Time
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FREE SAMPLES
Sample with Every Order
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