ENGRAM
La memoria diventa materia
Engram: una fragranza che non dimenticherai mai.
Ispirata al concetto di engramma, la traccia fisica che la memoria lascia dietro di sé, questa fragranza diventa un'impronta intima sulla pelle. Creata da Joana Nobre a New York, Engram esplora il modo in cui l'emozione prende forma e diventa indossabile, aprendosi con la luminosa freschezza del bergamotto e dell'arancia, delicatamente accennata dallo zafferano.
THE COLLECTION
Il primo profumo che comprende che annusare non significa solo percepire un profumo, ma rivivere una vita.
Morbido e decadente, come un segreto assaporato lentamente
EDIZIONE GIALLA - PROFUMO SOLIDO RICARICABILE
Delicato, cremoso, con un accenno di brezza costiera.
PASTEL DE NATA BALSAMO LABBRA - EDIZIONE GIALLA (RICARICABILE)
Delicato, cremoso, con un accenno di brezza costiera.
INSPIRATION
Inspired by the idea of the engram, the physical trace memory leaves behind, this fragrance becomes an intimate imprint on the skin. Created by Joana Nobre in New York, Engram explores how emotion takes form and becomes wearable, opening with the luminous freshness of bergamot and orange, gently sparked by saffron.
At its heart, leather and muguet evoke the comfort of a favorite garment worn close, before settling into a grounded base of oud, labdanum, and patchouli. Warm, elegant, and soft as cashmere, Engram moves beyond perfume into sensory memory, awakening emotion with every breath.
Engram, Layered
THE ART BEHIND ENGRAM
Joana Nobre is a pharmacist and specialist in cosmetics, marketing, and luxury goods, with extensive experience in the pharmaceutical industry, higher education, and consulting in cosmetic science.
Since 2021, she has been CEO of Crème de la Crème, collaborates with Vogue Portugal, has published a book entitled “Breve História da Cosmética”, and has presented TED Talks on sustainability and the philosophy of scent.
New York City. Café Sabarsky at the Neue Galerie, a space where culture is engineered and every detail carries intent. Upholstered in Otto Wagner’s 1912 textile, the room is built on rhythm, geometry, and modernist restraint. This is where Engram was born.
Yellow surfaced again and again: in the upholstery, in a deconstructed Kaiserschmarrn, in a cashmere sweater worn close to the body. Never neutral, yellow is joyful without naivety, bold without noise, elegant without excess. It leaves an imprint.
Artist Bráulio Amado translated this atmosphere into a contemporary visual language, absorbing repetition, structure, and restraint. History becomes system, not reference. Memory reorganized. Emotion given form.
Like day into night
Like dark into light
Like meeting an old friend
But feels like the very first time
Confident, vulnerable
All that we are, all that we make it.
Written by Justin Strauss
IN OUR WORDS
"Engram non è solo una fragranza, è una traccia di memoria. Collaborare con Joana Nobre è stato naturale, perché il suo modo di lavorare con i profumi parla la nostra stessa lingua: l'emozione prima di tutto, la tecnica al servizio del sentimento."
Dennis de Vries - Direttore creativo
“Engram represents everything we believe fragrance should be: intimate, intentional and emotionally powerful. Working with Joana Nobre allowed us to translate memory into scent with extraordinary depth and precision.”
Patrick van den Berg - Co-Founder NEXT MEMORY
“NEXT MEMORY cultivates beauty with remarkable sensitivity and intention. I truly couldn't imagine a more fitting home for Engram. The place where a fragrance is introduced to the world profoundly shapes its perception, and I believe this partnership will be fundamental to how Engram is understood and lived.”
Joana Nobre
"Engram è il tipo di fragranza che non chiede attenzione, ma la conquista. Collaborare con Joana Nobre è l'incontro di due mondi che credono entrambi nel profumo come forma di narrazione."
Dennies de Vries - Direttore creativo
“This partnership reflects our belief that true luxury lies in meaning, not excess. Engram is composed with restraint, emotion and purpose, values that sit at the heart of NEXT MEMORY and Joana Nobre’s creative vision.”
Patrick van den Berg - Co-Founder NEXT MEMORY
“I think of Engram as more than a fragrance. Almost as a device of evocation, a living archive that awakens with each breath. It exists in that space between motion and emotion, where scent becomes memory.”
Joana Nobre
"Questa collaborazione è incentrata sul rispetto per l'artigianato e per l'invisibile architettura della memoria. Joana Nobre traduce l'emozione in formula e con Engram cattura qualcosa di profondamente intimo e senza tempo."
Dennies de Vries - Direttore creativo
SWIFT DELIVERY
Scenting the World in Record Time
EASY RETURNS
Replace or Reimburse
FREE SAMPLES
Sample with Every Order
LUXE WRAPPING
Every Shipment Personalized
